Anita Desai

Won the Winifred Holtby Memorial Prize for her novel â€Å"Fire on the Mountain† and her children's book â€Å"The Village by the Sea† (1982), won the Guardian Children's Fiction Award.Anita Desai is an Indian novelist and short story writer. She is known for her sensitive portrayal of the inner feelings of her female characters. Many of Anita Desai's novels explore tensions between family members and the alienation of middle-class women. In her later novels, Anita Desai wrote on varied themes such as German anti-Semitism, the demise of traditions, and Western stereotypical views of India.Anita Desai was born as Anita Mazumdar on June 24, 1937 in Mussoorie. Her mother was German and her father was Bengali. Anita Desai completed her schooling from Queen Mary's Higher Secondary School in Delhi and graduated in English literature from the University of Delhi (Miranda House).Anita Desai made her debut as novelist in 1963 with â€Å"The Peacock†. It was followed by â €Å"Voices of the City† (1965)- a story about three siblings and their different ways of life in Calcutta. Her novel â€Å"Fire on the Mountain† (1977) won the Winifred Holtby Memorial Prize. Anita Desai's other works include â€Å"Clear Light of Day† (1980), â€Å"In Custody† (1984) and â€Å"Fasting, Feasting† (1999), each of which was shortlisted for the Booker Prize. â€Å"In Custody† was made into a film by Merchant Ivory productions. Her children's book â€Å"The Village by the Sea† (1982), won the Guardian Children's Fiction Award. Anita Desai's most recent novel is â€Å"The Zig Zag Way† (2004), set in 20th century Mexico.Anita Desai is a Fellow of the Royal Society of Literature, the American Academy of Arts and Letters, Girton College, Cambridge and Clare Hall, Cambridge. Presently, Anita lives in the United States, where she is the John E. Burchard Professor of Writing at Massachusetts Institute of Technology, Cambri dge, MA. – See more at: file:///D:/my%20research/Anita%20Desai%20Profile%20-%20Anita%20Desai%20Biography%20-%20Information%20on%20Indian%20Writer%20Anita%20Desai.htm#sthash.ULB7qt

Barbra's final wishes Assignment Example | Topics and Well Written Essays - 2000 words

Care Plan for Old Aged Woman with Lung Cancer - Assignment Example The plan begins with the demographic information of the patient; following is our clients care plan details and the recommendations given to help her during her period of grieving and management of the diagnosed condition (Weber & Kelley, 2003). Barbara James is a retired teacher who was just diagnosed with lung cancer. Besides, the patient lost her long-term partner of sixty years. The diagnosis has changed her entire life because it has changed her mood and emotional status. This brought many changes in her life especially when it came to coping with how to start living life with her when she was used to living with her husband. This prompted her to seek assistance from the hospice on how to cope with the disease, the grief, and resource to help her in it together with financial help. The plan developed will help the patient, the friends of the patient and other parties take effective measures in helping the patient manage conditions. Madrid is a football-loving region and Barbara James as a resided said, â€Å" I would love to watch a Real Madrid match at least once per month or just one of their matches now that am a great Madrid fan.† This shows that she has an attachment to the cultural and social aspect of the city because the region has a massive following of sporting activities with football taking the largest share. The plan will ensure Barbara get to view her preferred team play by ensuring she has a for the matches played at home ground and occasionally attending selected away games (Tompkins, 2003). Li et al (2014) ascribe that caregiving should meet the preferences and goals of the customer. Therefore, the hospice team must tailor the approach to meet any goal identified.

Brand Jordan Essay Example | Topics and Well Written Essays - 1250 words

Brand Jordan - Essay Example Evidently, the five key attributes to Jordan could be listed as great athlete, ultra-competitive champion, well-known African-American, Handsome guy, and fascinating spokesman (‘Case Study’). The leading attribute will be the one that creates a perceptual label within a person’s mind and drags his attentions on encountering the particular personal brand. The leading attribute behind the Brand Jordan was ‘the greatest basketball player of all time’. 2. Team Jordan candidates and the brand attributes One of the candidates suggested for the Brand Jordan with so much popularity was the eminent soccer player David Beckham. He started his career from becoming a winning soccer player at the age of 14 and later was known for his youth empowerment and training programs. Brand Jordan considered Beckham to sustain the reputation of the brand as his career portrayed numerous achievements, like having a free-kick technique named after him, which could drag the att ention of customers. Besides he has been at his best with the Manchester United. Signing with Beckham would be a good start for entering the world of soccer. However, he was in his mid thirties and would be approaching the end of his career soon. Jamie Foxx was at his all time high popularity in 2006. He was an American Academy Award winning actor and a Grammy Award nominated singer and comedian. His noticeable personal attributes were attractive, athletic African-American, and good fit for the lifestyle products. However, Larry Miller, president of Brand Jordan had a second thought whether signing Foxx in a low-profile endorsement would be profitable or would detract from the brand. Another candidate for the team was a professional golfer from Hawaii, Michelle Wie, a 6-feet woman successfully driving back majority of professional women golfers. Wie had a seemingly limitless potential while commonly comparing with the Tiger Woods and Sorenstam. Wie has been eminent in her career and was an incredible athlete, but that was not all enough to decide that whether golf was the right starting point for the Brand Jordan to reach out to women. Chinese market was an important factor for the expansion of the Brand Jordan, and a best way to promote the brand over the China market was signing Liu Xiang, a 22 years old Chinese athlete who was best known for winning the 110 meters hurdles at his first IAAF Grand Prix in Lausanne. His popularity was further increased when he tied the world record of 12.91 seconds of Colin Jackson, a first time achievement of a non-African descent. Another advantage was that this endorsement would diminish the value of rival Reebok’s market. Though the Xiang has been considered the superstar in his home country in whose market the brand had a bright future, which was not all enough to get into a contract with the athlete. A big concern on selecting Xiang was about the Chinese government’s endorsement with him on a cigarette bran d. 3. Importance of celebrity endorsement Obviously, celebrity endorsements have been identified and accepted by the firms as it has direct results that influences the brand the company is trying to send through a person in a way that the customers experience a sense of similarity with the brand. Brand Jordan felt that the celebrity endorsement would be an important factor as the consumers tend more to conceive information from a celebrity whom they know than a person they do not. Besides, the celebrity has the ability to transfer their eminent and

Strategic Marketing Product Mix and New Product Development Strategies Essay

Strategic Marketing Product Mix and New Product Development Strategies - Essay Example The Pepsi Company already has a lot of products including business ties with Lipton Iced Tea, but that doesn't stop them from creating more new products. After the production of more than four hundred products you can't say that The Pepsi Company will stop creating new products or new drinks, that's not going to happen, not if they want to maintain to be the number one non-alcoholic beverage company in the world, not if their top competitors such as Coca Cola and Cadbury Schweppes are still around. (Hoover's.com) So, the idea of developing of another product is very much possible. And a creation of a new product, coffee for example, The Pepsi Company would like to create a new product line like coffee. This new product would require new machineries for the coffee beans and the skilled people in the coffee industry. With the development of a coffee brand of in the Pepsi Company, the organizational structure of the production division would be changed. For example the employees from ot her department that has the "know how" to operate the coffee machines would be "repositioned" into the coffee department. Therefore, this would create a great deal of transferees of department within the organizational structure. ... tion objectives of marketers to market the new Pepsi products, the use of internet, advertising campaign, sales promotion and sponsorship must be implemented as the IMC tools. The use of these IMC tools may help Pepsi Cola to communicate with the other target segment. For example, with the popularity of the Internet ever increasing, it has now become one of the most common ways of doing business: e-commerce. Through the Internet the Pepsi product will emerge quickly because Internet acts a shop window for many businesses today, this will also allow consumers to view the different features Pepsi products, its contents in terms of minerals and vitamins or purchase the product features and unique benefits online. In addition, the Internet can also be used as a marketing tool, in meaning on a purely promoting the products, which will aim to result in a more sales from other distribution channels. The rationale for choosing this channel is that Internet can help target consumers worldwide not only on the market and this could be a great opportunity to be develop and in order for consumer quickly recognized the product. Herein, the entire campaign element must be integrated in order to achieve the desirable marketing communication objectives. Consumer does not separate or divide advertising, sales promotion, sponsorship and internet as marketing communications techniques. They tend to receive the messages from various sources and buildup either favourable or unfavourable image of Pepsi products. As far as they are concerned, the source of the message is unimportant. What they will be concerned with is the content of the message and to what degree the brand promise is actually delivered (Fill & Yeshin, 2001). Basically, all campaign activities lead down to marketing

Free Will vs. Determinism Essay Example | Topics and Well Written Essays - 2250 words

Free Will vs. Determinism - Essay Example The other argument for determinism is causation, or causes and effects. This argument depends on relationships that should happen with the same results every time, such as a baseball breaking a window, breaking the window. Basing on this, everything in the universe has a cause. And if all the causes and the events were known, then it would be possible to easily predict the future. If everything can be foreseen, then this proves that nothing that anyone does can change the courses ÃŽ ¿f the future. This, ÃŽ ¿f course, is not possible. If determinism were true, no person would be able to change his actions, therefore no one could ever be held morally responsible for his own actions. Common sense says that we can change our actions by our own choice. (Slife 80-107) Everyone in this world has common sense. In this argument determinism is definitely not true. One can want to do something, but from past experiences, can stop and not do the actions he had planned. A thief, who finally got caught and suffered two awful years in prison, can decide to not steal after seeing a desirable pair ÃŽ ¿f pants lying openly on a rack. He can restrain himself from doing wrong, after realizing from past consequences. This leads to the next argument. We can and have overcome our desires and inclinations. Both common sense and fact show that we can actively change our behavior. Yet a determinist would say that we only perceive that we can change our actions and behavior. But, that too, is false. Before, I wanted an expensive shirt tha t I really, really liked, but I, then, remembered the last time I bought a shirt that expensive, begging on my knees to my mom to buy it for me, and I rarely wore it. That made my mom really mad. This would leave me to not buy that desirable shirt, changing my actions (I really have not bought an expensive shirt, after that incident ). Free will states that we do not feel forced to act. At the time ÃŽ ¿f a

Are Public Protests in Public Places Effective Ways of Bringing Change Essay

Are Public Protests in Public Places Effective Ways of Bringing Change - Essay Example It was the largest ever seen demonstration in the capital that attracted over 250,000 people and one of the first to have extensive television coverage. The Cairo’s Tahrir Square, which was a protest against the country’s leadership, that is, revolution against former President Hosni Mubarak and his regime. The two events are memorable as they have some similarities and differences depicting the nature of public protests in the past and recent years. The two events being the best examples of public protest, indicating that public protest in public places can be an effective way of bringing change to the people. The atmosphere and conditions that led to the protest of Civil Rights March (Washington DC 1963) started way back in 1950s and 1960s where the civil rights movement in the United States was for political, legal, and social struggle to gain citizenship rights for black Americans and to achieve equality. A racial unrest of civil demonstrations was sparked off by th e police action in Birmingham, Alabama that had media coverage showing how dogs and fire horses were turned against protestors who were still young in their early teens (ABC, 2005). In The Tahrir Square (Cairo 2011) protest, around the year 2005 and 2006 after the re-election of Mubarak opposition started to demand for political changes. The protests were however, started because of a June 2010 incident in which a young man Khaled Said was allegedly beaten by police. This is the same period that there was unrest in Tunisia and protests in Egypt has been linked to this protest too. The high levels of unemployment of black people, the persistence racial segregation, the poor and minimal wages at their jobs, the disenfranchisement of many African Americans, and the slow or lack of any meaningful reforms by earlier protests led to this march of 1963. This led to demands for the passage of a meaningful and comprehensive civil rights legislation, the protection against police brutality on the protestors, and the ending of cultural separation in public schools. Further, it led to enactment of laws that prohibits racial unfairness in public and private hiring, a major program for public-works to provide jobs for the black Americans, a 2 dollar an hour minimum wage, and the call for a self government for the District of Columbia which had a black majority (Anheier, 2004). In the 2011 Egyptian protests, it were mainly for political and legal issues including; the main issue being the end of President Hosni Mubarak’s regime, uncontrolled corruption, lack of freedom of speech and free elections, economical issues including high unemployment, police brutality, food price inflation, state of emergency laws, and low minimum wages. More than 250,000 demonstrators descended upon the nation’s capital to participate in the march of Washington for â€Å"Jobs and Freedom† on August 28, 1963. The protest began with a rally at Washington Monument where several c elebrities and musicians performed and the protests became a collective celebration too. This was one of the largest demonstrations by various civil rights organizations in United States showing their unity in agitation for Jobs and freedom. The participants went from National Mall to the Memorial which was a mile long away. At the Lincoln Memorial, there was a three-hour long program, which included speeches from prominent civil rights and religious leaders. The two outstanding speeches came from came from John Lewis and Martin Luther King, Jr. The march was

Franklin D. Roosevelt and the New Deal Essay Example for Free

Franklin D. Roosevelt and the New Deal Essay In solving the problems of the Great Depression, the New Deal had clear successes but also major failures. Although there were clear failures in relief and reform, the success of unemployment relief and the reform of banking, labor laws, and the standard of living partially solved problems of the Great Depression. The failures that occurred within the New Deal were early policies that attempted to relieve unemployment and reform labor laws. One of the policies enacted by the Emergency Congress in order to relieve unemployment and foreclosures of farms was the Agricultural Adjustment Act (AAA). This agency was to establish parity prices for basic commodities. The AAA planned to eliminate price-depressing surpluses of farm goods by paying farmers to reduce what they grew. These payments would come from raised taxes. However, this agency got off to a terrible start and never really recovered. Farmers, food processors, consumers, and tax-payers were all extremely unhappy. The AAA actually increased unemployment while other agencies of the New Deal were striving to decrease it. The failed agency of the AAA was finally killed by the Supreme Court in 1936 by declaring its taxation provisions unconstitutional. In addition to the failure of the AAA, the National Recovery Administration also failed. This agency was extremely complex and strived to assist industry, labor, and the unemployed. It attempted to both relieve and reform the problems of the Great Depression. Individual industries were to reduce hours of labor in order to allow employment to be spread to more people. A limit was put on the maximum hours of labor and a minimum was placed on wages. Workers were guaranteed the right to organize, the yellow-dog contracts were forbidden, and restrictions were placed on child labor. Although this agency had early success, it quickly collapsed in 1935. The agency gained many critics and business people publicly displayed the blue bird, which symbolized the NRA, but secretly violated the codes. The Supreme Court then unanimously held that Congress could not delegate legislative powers to the executive and declared that congressional control of interstate commerce could not apply to a local business. This finally  shot down the dying eagle. Although the intentions were to solve the problems of the Great Depression, the AAA made unemployment worse and the NRA flat out f ailed. In contrast to the failures of early New Deal policies, there was some success in unemployment relief. The same action of Congress that created the NRA also created the Public Works Administration which was also intended for industrial recovery and unemployment relief. Under this agency, $4 billion was spent on thirty-four thousand projects in infrastructure. It resulted in the spectacular achievement of the Grand Coulee Dam which provided irrigation for millions of acres of new farmland. It also created a surplus of electrical power, something that would be beneficial during World War II. The thousands of projects created by this agency and the creation of the Grand Coulee Dam show the success of this agency to employ numerous workers for the benefit of the country. The New Deal also had success in unemployment insurance through enactment of the Social Security Act in 1935. The measure provided for federal-state unemployment insurance and specified categories of retired workers were to receive regular payments from Washington. Provisions were also created for the blind, handicapped, delinquent children, and other dependents. Although many were excluded from Social Security, it showed the governments’ recognition that it has a responsibility for the welfare and relief of its citizens. The New Deal additionally had success in reform, specifically banking reform. President Roosevelt’s first action to attack the problems of the Great Depression was to restore confidence in the nation’s banks. The creation of the Emergency Banking Relief Bill placed poorly managed banks under the control of the Treasury Department and granted government licenses to those who were successful. The following week, millions of Americans re-deposited their savings, allowing banks to contribute to the country’s economic recovery. The government then later passed the Banking Act of 1933 which created the Federal Deposit Insurance Corporation to guarantee bank deposits. Roosevelt also instituted a number of inflationary measures in order to raise prices. Roosevelt’s immediate actions to reform the banking system of the United States were extremely successful and restored American  confidence in the banks. Confidence in the banks was the first step that allowed ev en more problems of the Great Depression to be solved. Not only was there successful reform in banking, but there was eventually successful labor reform. After the failure of the NRA to reform labor laws, Congress created the Wagner Act in 1935. This act reasserted the right of labor to organize and bargain through representatives of its own choice. In response to this act, a number of unskilled workers began to organize themselves into unions, such as the Committee for Industrial Organization. After a successful sit-in strike, the CIO was recognized by General Motors as the bargaining agency for its employees. The ability for unions to organize and successfully strike showed the success of this labor reform. Another successful reform under the New Deal was the reform of housing. To create a quick recovery and to increase the standard of living, Roosevelt set up the Federal Housing Administration in 1934. The building industry that was in charge of housing construction was to be stimulated by small loans to householders. The goal was to improve homes and to complete new ones. This New Deal reform was so successful that Congress bolstered the program in 1937 by creating the United States Housing Authority. Although there were some conflicts in completely reaching the goals of the USHA, slums in America shrank for the first time in a century, showing the success of this program. It is true that not every problem of the Great Depression was solved through the New Deal. There were definitely setbacks in the process of reforming and relieving the country, but many of the successful agencies New Deal were able to at least ease many of the problems of the Great Depression. The New Deal, although not completely, provided a step in the right direction for healing the United States.